Biography of an Idea Public Relations by Edward Bernays

Biography of an Idea: Memoirs of Public Relations Counsel
by Edward L. Bernays

New York: Simon & Schuster
Stated first printing, 1965

SIGNED and inscribed by Bernays: "To Anne and Dwight Harken / Enthusiastic proponents of universal good neighbor policy. / Edward L. Bernays / August 23, 1972". Dwight Harken was "an American surgeon. He was an innovator in heart surgery and introduced the concept of the intensive care unit." (wiki)

Condition: Hardcover; no dust jacket. Cover boards have minor general wear, some fading. Upper page edges colored black to match the covers. Interior is clean and unmarked, and binding is firm.

A scarce book signed, and unique in being inscribed to such an important doctor.

wiki: "Edward Louis Bernays (November 22, 1891 − March 9, 1995) was an American theorist, considered a pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations". His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist "Torches of Freedom", ... According to John Stauber and Sheldon Rampton, in a published review of Larry Tye's biography of Bernays: It is impossible to fundamentally grasp the social, political, economic and cultural developments of the past 100 years without some understanding of Bernays and his professional heirs in the public relations industry. PR is a 20th-century phenomenon, and Bernays—widely eulogized as the "father of public relations" at the time of his death in 1995—played a major role in defining the industry's philosophy and methods."